ANTHROPOLOGIE'S FIRST HOUSE AND HOME CATALOG

anthropologie house and home catalog cover image with couches and trees

We were so pleased to be a part of Anthropologie's first ever dedicated catalog of furnishings and home decor last summer.  It was an incredibly challenging shoot, but one that went incredibly well.  We had a great time with the team, and the final images look great!

It all started, as most shoots do, with a location search.  We were charged with sourcing a set of 3-4 complementary locations, each with a specifically designated style.  Each location had to not only look amazing, but also have the square footage and load-in capability necessary for a shoot of this scale.  They also had to be within a reasonable distance from the Tri State area.  We worked with our location contacts to present over 50 different locations, and plowed through several rounds of location planning with our clients.  We also did our own targeted research, and found an incredible brownstone in NYC that had never before been used as a location.  We were able to get in touch with the owners directly, and convince them to let us shoot in their beautiful home, for the very first time.

We ended up shooting about 3 weeks straight, and based out of NYC and upstate NY.  The physical scale of the shoot was sizable considering the crew size- wherever we went, we had at least 2 24 ft merchandise trucks in tow, along with our trusty passenger van, props van, and photo SUV.  We tried to make the transportation plan and travel routes as efficient as possible, and I think we did a good job, considering the amount of stuff we had to travel with.

I can't say enough about our incredible team.  The in house creative team showed up ready to work.  The props team was nothing but professional, inventive, and talented.  Our props PA's worked as an integrated unit, and facilitated the gargantuan task of emptying, re-furnishing, then restoring all off the locations we used.  At every home, we basically had to empty most of its furniture, then load in our own merchandise to shoot.  After the shoot, our team had to put each location back together again, exactly as we found it.  We are proud to report that we didn't damage a single piece of homeowner property during our 3 weeks of shooting.  All of our location owners were very happy with our on-site work and attention to detail and safety.  This was a result of our professional, respectful, conscientious team's incredibly diligent work throughout the shoot, so THANK YOU to them!

As the days passed by, our crew became a tighter and tighter unit, a well-oiled machine impervious to exhaustion.  Photographer Simon Watson was instrumental in keeping morale high.  His unflagging ability to power through the more difficult moments, and sheer talent for finding great shots in the most challenging corners were nothing compared to his consistently cheerful attitude, which kept us laughing and working hard through even the longest days.  Prop Stylist Kim Ficaro was another consistently cheerful presence on set- and she did an amazing job styling the beautiful tableaus she and Anthropologie are known for.  Our biggest thanks go to everyone at Anthropologie- their in-house creative team was so talented, and a huge pleasure to work with.   

Please enjoy some of the final work from the shoot, as well as some behind the scenes pics and videos below.  Thanks!

anthropologie house and home catalog couches in a field with a chicken

Shoot Credits: Art Director: In HousePhotographer: Simon Watson; Photo Assistant: David Fernandez Stylist: In House; Prop Stylist: Kim FicaroHair/Makeup: Devra KineryProps Assistants: Harry Smith, Rebecca Bartoshesky; Art PA'sMixed Media Productions, Sammy Sabedra, Eric Waltz; Soft Goods Stylist: Shelley Turner; Video: Jack Shanahan, Dominick Pietrzak; Production Team: Stephen Michael Price, Alex Brannian, Miguel Quintero @ County Fair


ANTHROPOLOGIE IN SAVANNAH!

anthropologie in savannah at back in the day bakery and with gierdre d

We had the privilege of taking Anthropologie to Savannah, GA for a fun shoot last spring.  Photographer Bettina Lewin and the rest of the team took full advantage of the beautiful  backdrop of historic Savannah and Tybee Island to create a set of ethereal images and a web video for the brand.  

The locations were beautiful- from the shady tree-lined streets, to the cute cafes, to the faded grandeur of the haunted mansions- Savannah delivered.  We shot in some "famous" local haunts as well- Back in the Day Bakery and The Paris Market both provided great ambience for the shots- and snacks- for our crew.

Our whole team was consistently impressed with 3 things- the locations, the food, and the nice people that seemed to grow on trees.  Everywhere we went, people we courteous, curious, friendly, and accommodating.  We ate at several amazing restaurants, and loved them all.  A special shout out to The Olde Pink House, an historic Savannah restaurant, that was kind enough to let us shoot (as well as eat) there.   Southern Hospitality at its finest!  That goes for our local vendors as well- our local PA's, rental houses,  caterers and car services were all out of this world, and a pleasure to work with.   All in all, we can't say enough about how convenient, pleasant, and production-friendly it was down there.  Savannah, we will be back soon!

anthropologie in savannah at back in the day bakery and with gierdre d 2
anthropologie in savannah summer by county fair productions
anthropologie in historic savannah georgia with model geirdre  d
anthropologie in historic savannah georgia with model geirdre  d

Shoot Credits: Art Director: In HousePhotographer: Bettina Lewin; Photo Assistant: Christopher Morel  Digital Tech: Anton Young; Stylist: In HouseStylist Assistant: Julie Anne Daniel Hair: Lesley McMenamin Make-up: Walter ObalProps Stylist: In HouseModels: Gierdre D, Lindsay EllingtonProduction Team: Stephen Michael Price, Alex Brannian @ County Fair