JACK DANIELS: A BARTENDER'S TALE
CLIENT: JACK DANIELS
AGENCY: NORTHSIDE MEDIA GROUP
DIRECTOR: STEPHEN MICHAEL PRICE
In late 2013, we were enlisted by Northside Media Group to produce and direct a series of 8 animated shorts, based on compelling stories from 8 Brooklyn bartenders, as part of an integrated promotion with Jack Daniel's, the legendary whiskey brand. The project had 6 distinct stages: participant selection, story editing, animation direction and production, web design, contest execution, and special event/screening production. Read more about it on our BLOG. These animated shorts are all based on true stories, as told by 8 Brooklyn bartenders. Enjoy!
"On a snowy night, in the company of strangers, Transcendence is attained"
Bartender: Danny Hastings
Animator: Zack Williams
"Luck favors the brave, especially on St Patrick's Day"
"A chiuahua predicts the fate of the Super Bowl. Or not."
Bartender: Jesse Sullivan
Animator: Sam Ferri
"An impromptu dance party, filmed for posterity"
Bartender: Russell Fayer
Animator: Erica Perez
"As they wait, they worry.Will he make it after all these years?"
Bartender: Selma Slebiak
Animator: Jacob Nelson
"A lost dog finds his way...home?"
Bartender: Diane O'Debra
Animator: Leah Shore
"You never know who could be sitting at your bar"
"Sometimes, you have to lose your shoes to keep your honor"
Bartender: Jeremy Yocum
Animator: Andrew Zimbelman